Marshalls University College hosted a fashion marketing masterclass focused on the emerging relationship between artificial intelligence, fashion storytelling and sustainable innovation. The event brought together students, designers, academics, technology enthusiasts and industry professionals.
The masterclass examined how AI can influence campaign planning, design decisions, customer personalisation, trend forecasting and sustainability analysis. It positioned digital capability as an increasingly important part of modern fashion education.
Ms. Bernice Adu contributed international retail and fashion-market expertise, while Marshalls technologist Dickson Osei Omari explored digital platforms, algorithms and automation. Their perspectives connected global fashion-industry practice with local educational relevance.
The event reinforced Marshalls’ emphasis on practical, interdisciplinary learning and its ambition to prepare fashion professionals for an industry where creative skills increasingly intersect with data, technology and responsible production.
