CAPTURING THE PIONEERING ESSENCE OF MARSHALLS ’ AI-DRIVEN FASHION MARKETING MASTERCLASS: GHANA’S FIRST AI-DRIVEN FASHION
Trendsetting | Storytelling | Sustainability
In an era where technology is redefining every industry, Marshalls University College once again demonstrates its visionary leadership by hosting Ghana’s first-ever AI-Driven Fashion Marketing Masterclass—a bold and unprecedented move that puts the institution at the forefront of innovation in fashion education.
Held on Friday, 25th April 2025, the event drew together a dynamic audience of students, designers, tech enthusiasts, academics, and industry professionals at the Fashion Studio of Marshalls’ Accra campus. The Masterclass was not just a learning experience—it was a glimpse into the future of fashion.
WHY THIS MASTERCLASS WAS A GAME-CHANGER
- A Pioneering Milestone in Ghana’s Fashion Education Marshalls is proud to be the first institution in Ghana—and one of the first on the continent—to curate a fashion-focused masterclass dedicated solely to the transformative intersection between Artificial Intelligence and fashion marketing. From data-driven design to AI-powered storytelling and sustainability analytics, the conversation took a bold leap into tomorrow’s possibilities.
- World-Class Speakers Bridging Tech and Style The Masterclass featured two formidable experts:
Ms. Bernice Adu, a retail strategist and EU-GIZ Ghana Expert on Women’s Wear Retail Galeries Lafayette, France, who brought international insights on European fashion retail, AI trend prediction, and market adaptation.
Mr. Dickson Osei Omari, a Full-Stack Internet Technologist at Marshalls, who unpacked how digital platforms, algorithms, and automation are shaping new fashion economies.
Their synergy was electric—connecting global insights with local relevance.
- Real-World Learning with High-Tech Impact Attendees explored:
How AI is redefining fashion storytelling and campaign planning.
The role of sustainable strategies using predictive tech.
Ways to use customer data for personalisation and trendsetting.
Networking opportunities with innovators at the forefront of fashion and technology.
The hands-on, practical focus made the event not just a lecture but a launchpad for creative disruption in fashion marketing.
WE DON’T JUST FOLLOW TRENDS – IT SETS THEM
With its track record of fusing industry relevance with academic excellence, and being first and the only educational initiative to be listed on the Ghana Stock Exchange, Marshalls is reimagining education as a platform for empowerment. The Masterclass is just one of many steps towards building a future-ready learning environment where creativity, innovation, and technology converge.
This was more than an event. It was a movement.
HEAR IT FROM THE ATTENDEES
“I’ve never seen anything like this before. The integration of AI into fashion marketing is revolutionary, and I’m glad Marshalls is taking the lead.”
— Final Year Fashion Student, Marshalls.
“This Masterclass gave me clarity on how to future-proof my designs with tech. I’m already thinking of new ways to market my collections.”
— Young Entrepreneur, Accra.
WHAT’S NEXT?
This is just the beginning. Marshalls is working to expand these masterclass series into certified modules, tech incubators for creatives, and collaborative projects with international partners.
If you missed this one, you actually missed a lot, but don’t worry. More industry-shaping sessions are coming.
JOIN THE MOVEMENT. DEFINE THE FUTURE,
For partnership, future events, or enrolment in upcoming Fashion Tech modules:
ADDRESS
Marshalls University College
No. 14, Dr Kofi Abrefa Busia Highway, Opposite Gloryland Hotel, Odorkor, Accra.
Phone: +233 242 561 005 or +233 27 774 1576
Email: info@marshalls.edu.gh
Website: www.marshalls.edu.gh
MARSHALLS!!!
THINK INNOVATION l THINK POSSIBILITIES