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Discover your passion. Transform your future with a degree from Marshalls.
Discover your passion. Transform your future with a degree from Marshalls.
The Bachelor of Science in Marketing at Marshalls University is built to develop creative, analytical, and ethical marketers who thrive in Ghana’s dynamic business environment. You’ll learn how to understand consumers, craft brands, run campaigns, use digital tools, and make evidence-based decisions.The programme balances theory, case studies, digital innovation, and hands-on learning so that graduates are ready to hit the ground running in private sector, NGOs, or consulting, or start entrepreneurial ventures.
Duration: 4 years (8 semesters) for full-time students
Credit Hours: Approximately 120-130 credits (core marketing, business foundation, general education, electives, practicum)
Entry Requirements:
WASSCE/SSSCE with credit passes in English, Mathematics, and other relevant electives (e.g. Economics, Business Studies, Social Studies)
Mature entrance or diploma/HND holders may be considered for advanced placement
Mixture of quizzes, assignments, mid-semester and final exams
Projects, case studies, presentations
Simulation of marketing campaigns (online/offline)
Guest lectures / workshops from industry professionals
Industrial attachment / internship in Level 300 or 400
Final year capstone/research project
No. 14, Dr Kofi Abrefa Busia Highway, Opposite Gloryland Hotel, Odorkor, Accra.
English